When staff at London’s Victoria and Albert Museum first started working on an exhibition about David Bowie in 2011, they thought they likely had a hit on their hands — they just didn’t know how big a hit.

“We expected there to be a lot of interest, but there was concern that we may not be able to bring such a subject to life in a museum environment and do it justice,” says Victoria Broackes, co-curator of “David Bowie is,” which ran at The V&A from March to August 2013. “It wasn’t until we opened and the audience came in that we knew we had a success.”

Since then, the exhibition — which features over 300 items from Bowie’s personal archive, including stage costumes, handwritten lyrics and original set designs — has been seen by 1.8 million people around the world, generating over $40 million in ticket sales, according to Billboard estimates. On March 2, “David Bowie is” debuts at the Brooklyn Museum, the final stop on its record-breaking five-year, 12-city world tour and its second U.S. outing after a 15-week run at the Museum of Contemporary Art Chicago in 2014/15 that drew 193,000 visitors.

“Bowie was much more than his music — he was the whole package,” says Broackes, citing the late artist’s “wide-ranging influences and inspirations” among the factors that “make him such an ideal exhibition subject.”

Source : Billboard