In a long-overdue move reflecting the kinship with the feline community they established with the title of their 1979 Nine Lives LP, REO Speedwagon have licensed their No. 1 hit “Can’t Fight This Feeling” for a new cat food commercial.

The ad uses the band’s plaintive ballad as the soundtrack for a story of love, hunger and Sheba Perfect Portions. As the commercial opens, a man and woman burst into an apartment in the throes of passion, lustily disrobing one another while REO Speedwagon frontman Kevin Cronin sings about feelings and not being able to fight them — but before the couple can adjourn to the bedroom, the man is called away by an urgent psychic distress signal from his cat.

Read More: REO Speedwagon’s ‘Can’t Fight This Feeling’ Used in New Cat Food Commercial |